Start with these six checks. They help a customer find accurate information, see proof of your work, and take a clear next step. Work through one at a time and keep a note of what you change.
Set up your location correctly
Review the address and service area on your Google Business Profile. If you travel to customers and do not receive them at your business address, hide that address and list the towns or postal codes you actually serve.
Only show an address for a location that meets Google’s requirements for receiving customers. A mailing address or an unstaffed virtual office is not a substitute. Check Google’s location guidelines.
Choose your main category and real services
Choose the most specific available primary category that describes your core business. Add other categories only for work you really offer. List the services customers ask you for, with a short explanation of what each includes.
Use the same plain language on your website. A heating company can explain furnace repairs and maintenance separately; a tree service can describe pruning, removals, and defensible-space work.
Make the next phone call easy
Open your website on your phone. The first screen should explain what you do, where you work, and how to contact you. Test the call button and send an estimate request through your own form.
Check that the request reaches the right person. Keep the form focused on the details you need to respond: a name, a contact method, the service location, and a short description of the job.
Turn a finished job into a useful project page
Choose a real project you would like more of. With the customer’s permission, add clear work photos and a title that describes the actual service and town. Keep the customer’s private address out of the page.
Explain the problem, what you did, what was completed, and how to request similar work. Link to the relevant service page. Build from real projects instead of copying one page and changing the city name.
Ask for honest reviews consistently
After completing a job, send a brief thank-you with your Google review link. Ask customers consistently for honest feedback, without discounts, gifts, or a requirement to leave a positive rating.
“Thanks again for choosing us. If you have a minute, would you share an honest review of your experience? It helps other local customers get to know our work.”
Find and share your Google review link.
Track which inquiries become work
Keep a simple log of the date, source, service requested, estimate, and whether the job was booked. Ask each new customer how they found you. Include missed calls you return so those opportunities stay visible.
At the end of the month, compare inquiries with completed jobs by source. Look at the value and direct costs of that work before deciding where to invest more time or money.
A useful first week: correct your profile, test your contact buttons, publish one real project, and start your inquiry log.
Read the full local SEO guide →